We understand that finding a reliable natural deodorant for men is no easy task. It was the lack of effective options for men that led Nathan (Pure Deo Co. Co-Founder) to create a product that he could trust and be confident that he would not develop body odour when working long stressful days where smelling was not an option! By using Pure Deo Co. you will be neutralising odour rather than masking it with unhealthy fragrances and suspect chemicals.