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Our story began 10 years ago when our first of three daughters was born 3 months premature with no indication as to why...  We started thinking and worrying about all the different kinds of potentially toxic chemicals we were using everyday in our cleaning and hygiene products and consuming in our foods which could consequently have an effect on your health.

We started to decrease chemicals from our lives by researching and looking for cleaner products, including deodorant. We couldn't find a deodorant that was completely chemical free on the market. Our search became greater after subsequent loses of pregnancies over the years to come. We started to create and use our own deodorants which contain all natural products with NO aluminium and also share them with our family and friends.  We also developed our own baby balm which eclipsed anything we had used before and was totally toxin free.

We launched our products in March 2016 and over the past 2 years have built Pure Deo Co. into a trusted, iconic brand with the most effective products on the market with no compromise to quality and ethics.